Working Better to Serve All Nova Scotians

A Report on Consumer Racial Profiling in Nova Scotia

The Nova Scotia Human Rights Commission is proud to announce the release of a report on Consumer Racial Profiling in Nova Scotia.  This report is the first report in Canada to address the issue of the experiences of customers and how they are treated by staff in retail and service establishments in Nova Scotia.

More often than other ethnic groups in Nova Scotia, Aboriginal people and African Nova Scotians say they are treated poorly when they shop for goods and services.  People from all racialized groups, including Asian, Latin American, and Middle Eastern people, reported being treated poorly by staff far more than white people.  Racialized groups include people who are treated unequally because of their race, particularly in ways that matter to economic, political, and social life.

In the report 1,219 people from Halifax Regional Municipality, Millbrook, Digby and Sydney were spoken with about their experiences in retail establishments in Nova Scotia.  The study consists of information gathered through surveys and focus groups which were conducted between March 28 and August 21, 2012.

Download the full report

Executive Summary